Founded in 2021 by nature photographer and author Ema Arius, Arius Cosmetics is driven by a passion to deliver luxury-quality, skincare-infused makeup that's effective. With a commitment to quality and a love for the natural world, Ema's vision is to empower individuals to look and feel their best, without compromise to the skin or wildlife.
All of our products are free of parabens, phthalates, GMOs, PFAS, and SLS.
Proudly American-owned, our products are carefully crafted in Canada and Italy.
The Story Behind the Brand
Ema's moment of inspiration came on a rainy afternoon deep in the forest, with her Canon camera securely in hand as the rain drenched her. The relentless downpour led to her expensive lip stain running down her chin, fueling her frustration with the consistent letdowns from luxury brands. In that moment, the idea emerged: she could create her own product. Drawing from her experiences as a traveler and skincare enthusiast, Ema set out on a mission to develop makeup infused with skincare benefits—formulated to withstand the elements without needing touch-ups. She aimed to craft everything she desired for herself, ensuring it would endure even in the rain.
Cosmetics With Purpose
Our cruelty-free products have potent, nourishing extracts and oils to safeguard, revitalize, and unveil beautiful, flawless skin over time. More than mere makeup, our cosmetics are crafted to nurture your skin intentionally while you wear them. It’s all about enhancing your skin with each application.
With every purchase, you're not only enhancing your natural beauty but also supporting a greater cause. A dollar from each purchase will be donated to the Wolf Conservation Center every year. They are a not-for-profit environmental education organization working to protect and preserve wolves in North America.
Join us in our mission to help make the world a better place, one beautiful face at a time.
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We only use ingredients which come from ethical sources so every product you purchase helps to make the world a better place.
We are Leaping Bunny Certified.
All of our products are made with cruelty-free formulation practices. Never testing on animals. We firmly believe wild and free is where they belong.
We offer a select range of vegan formulations that contain no animal products.
The zinc used in some of our products is sourced responsibly from vegan-friendly partners with CofA certifications.
Our vegan formulas contain ingredients such as soy bean wax, jojoba oil, and other natural ingredients that don't rely on animals.
We are dedicated to guaranteeing that each product upholds the utmost standards. Our cosmetics are meticulously crafted in limited quantities to achieve a superior production, with each piece undergoing thorough inspection.
Some of our products are crafted with beeswax to help give our products a solid form without the need to use preservatives or chemicals. This iconic natural ingredient is more expensive than alternatives, but worth it for a healthier & more natural product formulation.
Beeswax also helps retain moisture and protect the skin.
We value truth and transparency regarding our ingredients. Our cosmetics are formulated with 90% or more of natural ingredients, excluding the Enchantment Collection. Our skincare products contain a minimum of 65% natural composition. Learn more about our non-natural ingredients below.
We minimize use of non-natural ingredients while ensuring safety and efficacy.
Both these ingredients are used as chelating agents in our skincare products. This means they bind with metals that can be present in water and other ingredients, thereby preventing them from spoiling the product or causing any harmful effects on your skin. They also enhance the foaming and cleaning capabilities of our products. It's important to note that these ingredients have been deemed safe for use in cosmetics by authoritative bodies like the Cosmetic Ingredient Review (CIR) Expert Panel.
This ingredient serves as a preservative in our skincare line. It helps to prevent the growth of bacteria and extend the shelf-life of our products, ensuring you receive fresh, effective skincare every time you purchase. Phenoxyethanol is one of the few preservatives that is gentle yet effective and has been declared safe for use in cosmetics up to a concentration of 1% by the European Union and other regulatory authorities.
This ingredient primarily serves as a pH adjuster in our products. It helps to maintain a product's pH level to ensure its stability and improve its performance on your skin. Triethanolamine also acts as an emulsifier, helping water-soluble and oil-soluble ingredients blend together. The CIR Expert Panel has affirmed the safety of this ingredient in cosmetics when used in low concentrations.
This ingredient acts as a humectant in our skincare products, helping to retain moisture in the skin by reducing the evaporation of water. It contributes to our product's ability to keep your skin hydrated and supple. The Food and Drug Administration (FDA) has classified propylene glycol as generally safe for use in food, which demonstrates its safety profile.
This ingredient serves as a viscosity-controlling and emulsion-stabilizing agent, aiding in the hardening of oil-based products like gloss. It's also used as a replacement for Beeswax. Ceresin is a blend derived from the purification of ozokerite, a natural mineral wax. The Cosmetic Ingredient Review (CIR) Expert Panel has evaluated the safety of ceresin and concluded that it has been deemed safe as a cosmetic ingredient.
This ingredient is utilized for its white coloring attributes and may appear in select products based on the hue. Health concerns arise when it is inhalable in powder format. The Scientific Committees on Consumer Safety (SCCS) states safety data shows the absence of systemic effects including lack of reproductive and developmental toxicity or carcinogenic affects following exposures by the oral or dermal routes. (EFSA, 2016; 2018 &2019, ANSES, 2017 and US FDA, 2019.)
Arius Cosmetics
Arius LLC
610 E Zack St. Suite 110 - 3077
Tampa, FL 33602
Phone: (772) 666-5653
Email: sales@ariuscosmetics.shop
Arius Italy
Arius LLC
Via Boezio 6 #1034
Rome, 00193
Italy
Email: sales@ariusitaly.com